Tomas Pflanzer
|
Keynote speaker | Trendspotter | Digital Strategist
Tomas Pflanzer
|
Keynote speaker | Trendspotter | Digital Strategist
About_photo

Tomas Pflanzer

Digital Director
Tomas Pflanzer is the Digital Director at Kantar. Ex Nielsen. He has been a digital leader in market research since 2007. Because of a rich range of experience and passion for technologies, he bridges cutting-edge technology with the marketing and market research.
Tom knows how to reach your target audience the best possible way and how to tell them great stories. He is a strategic thinker, disrupter of the corporate status quo. Tom has been a featured and keynote speaker at many conferences.
He has led strategic partnerships with start-ups and universities.
Tom loves Social Media, Wearables, Augmented Reality, 3D Printing, Geo-Location Services, Smartphones and Curry.

Skill
Achievement

Skill
Achievement

  • 95%

    360° Strategy

  • 95%

    New media

  • 99%

    Presentations

  • 95%

    Storytelling

  • 85%

    Design

  • 100%

    Fun

Work
Experience

Work
Experience

  • Head of Digital, Nielsen Admosphere
    Period:2015-2017
    work experience img In charge of establishing Digital syndicated research studies and bringing Nielsen Digital global products - Digital Ad Ratings, and Digital Content Ratings to the Czech Republic. Conducted independent research and created reports that look into technology, trends, and consumer insights which supported Brands in digital innovation goals and objectives. The carrying out of interagency and publisher negotiations as well as creating Nielsen tender offers in the Online Advertising Expenditures Monitoring tender and the Digital aspect of the Television Audience Measurement tender. Keynote speaker and moderator at many conferences.
  • Chief Digital Strategist and Adviser
    Period:2015
    work experience img This was my second experience with political marketing. But as the saying goes, marketing is marketing. So I agreed to this offer and led the switch from offline campaign into very strong digital campaign philosophy. We created right media mix and showed Renata life story to right audience. We used a precise targeting on "street level" for different messages to people. I played a key role in making Renata to Senate a completely data-driven campaign. We were able to use data to our advantage, targeting specific subsets of people we were able to sway to our side and to make a long story short, we WON (both rounds).
  • Head of Digital Research, TNS
    Period:2012-2015
    work experience img This was my second experience with political marketing. But as the saying goes, marketing is marketing. So I agreed to this offer and led the switch from offline campaign into very strong digital campaign philosophy. We created right media mix and showed Renata life story to right audience. We used a precise targeting on "street level" for different messages to people. I played a key role in making Renata to Senate a completely data-driven campaign. We were able to use data to our advantage, targeting specific subsets of people we were able to sway to our side and to make a long story short, we WON (both rounds).
  • Social Media Freak, TNS
    Period:2010-2012
    work experience img Launched Social Media Audits, strategic consulting, metrics and measurement. Delivering Social Media Listening platforms for clients. Launched Market Research in Social Media. International Project management (Microsites - Close collaboration with Symbio, Mobile Apps, Implementation of Social Portals, Rebuild of Online Respondents Panel websites)

Contact

Address: Prague, Czech Republic

Phone: +420 724 115 173

E-Mail: tom@gizmax.cz